This enhanced survey provides the industry with rich information on audited consumption behaviour of almost 200 consumer goods categories and more than 3,000 brands.
This is in addition to the PAMS Retail, Mobile, Automotive and Banking branded data.
Actual scanned data is collected in CPS households nationally, resulting in a total of 48,000 household visits a year, and the measurement of 200,000 shopping occasions, providing penetration of categories including food, beverages, personal care and home care as well as volume usage.
The newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South Africa’s consumer and media landscape, providing vital consumption data for manufacturers, media agencies and publishers.
See what's next from some of Nielsen's top thinkers.
SENIOR VICE PRESIDENT DATA SCIENCE - INTERNATIONAL WATCH
Jonathon leads the Data Science team that supports Nielsen’s International Watch Business. He focuses on the design, delivery and support of the measurement solutions that underpin Nielsen’s Total Audience strategy across markets around the world.
He began his career at Nielsen in 2012, leading a program to build the next generation of our global Television Collection and Crediting technology. In 2014 he moved to Data Science, working directly with clients on the adoption and evolution of our Digital products (Digital Ad Ratings and Digital Content Ratings) in the US. He has been in his current role since 2016.
With over 25 years of experience, Jonathon has worked in a number of client-facing and operations-centric roles for some of the world’s largest professional services and technology companies. He graduated from the University of Melbourne (Australia) with a degree in economics and finance, and is currently based at Nielsen’s Global Technology and Innovation Center in Tampa, Florida.
Peter has spent over 40 years in Research, Advertising, Media and Marketing.
A previous strategic planning and media director of SA’s largest agency group, Peter now consults to blue chip companies and specialises in working with media owners, including Naspers, Kagiso, Caxton and Facebook.
He is currently on the IAB Measurement Council and the lead consultant to the Publisher Research Council. The PRC conduct audience and efficacy research for all of the major newspaper, magazine and website publishing groups in South Africa, as well as the smaller independent publishers.